About Boticário Group

We are Grupo Boticário

and our purpose is to create opportunities for beauty to transform people's lives and thus transform the world around us.

This purpose is what connects us to our greatest treasure – our customer – and it is also the foundation that supports our main achievements: today we are one of the largest business groups in Brazil, the largest beauty franchise in the world, and we have the most beloved cosmetics brand in the country.

First Boticário store

For people and by people.

We were born in 1977 as a small compounding pharmacy driven by the alchemy of cosmetics and human relationships. Our founder, Miguel Krigsner, dreamed of building a 100% Brazilian beauty brand, with high-quality products inspired by love and care for people. With this restless, attentive, and gentle perspective, he transformed his small business on Rua Saldanha Marinho into an O Boticário store, today the most beloved beauty brand by Brazilian consumers.

A few years later, this small pharmacy of the past gave way to the largest Perfumery and Cosmetics chain in the world, with over 3,600 stores in Brazil and around 600 points of sale in other countries.