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Boticario


Her Code
Female sensuality has been translated into fragrances that make you want to smell more and more: Her Code, Her Code Touch, and Her Code Clímax. Three versions of Eau de Parfum with unique combinations of ingredients that evoke mystery, empowerment , and, above all, encourage women to prioritize themselves in their routine . Discover today the power of fragrances that awaken your senses. Unlock your pleasure. NEW HER CODE CLIMAX Surrender to the addictive pleasure of Chocolat

Diana Miranda
Jan 262 min read


Beauty of Joseon
Welcome to Beauty of Joseon. Here, we believe skincare is more than just a routine—it’s a ritual rooted in history, care, and connection. Inspired by the wisdom of traditional Korean medicine, our mission is to bring timeless Hanbang ingredients into your daily life. Whether you’re just beginning your journey with us or have been part of our global community for a while, we’re so glad you’re here. Our community is at the heart of everything we do, so today we’re giving you a

Diana Miranda
Nov 23, 20252 min read


MAKEUP
Illuminated Face O Boticário is face makeup aims to beautify the skin and enhance its features, with the application of foundation, concealer, compact powder, bronzer, and blush. Foundation serves to even out the complexion, while concealer is used to cover blemishes and dark circles. Compact powder, blush, and bronzer are responsible for the finish, contour, and vibrancy of the face. This could be the right tool to make you even more confident! Mesmerizing Eyes O Boticário i

Diana Miranda
Oct 27, 20252 min read


Cuide-se Bem Joy Cloud
A line that brings the lightness you seek to your routine, with velvety textures and enveloping fragrances. Now with new vegan formulas, with even more moisturizing actives to care for your skin with all the love. From classic and delicate notes to the vibrant aromas of fruits, choose the fragrance that awakens your senses. NEW (Limited Edition) Cloud of Joy. Formulated with an incredible technology validated by neuroscience that promotes feelings of happiness!

Diana Miranda
Oct 21, 20251 min read


The Ritual of Sakura
The Ritual of Sakura draws inspiration from the ancient Japanese tradition of Hanami, inviting you to celebrate each day as a new...

Diana Miranda
Oct 21, 20251 min read


Accessibility in makeup: Make B. brings articulated brushes
Make B., one of O Boticário's lines, launches the first line of articulated makeup brushes in Brazil. With an internal push, articulation, and rotation mechanism, the item makes applying cosmetics easier and provides more precision and stability. According to data from the Ministry of Human Rights, today in Brazil, there are more than 18 million people with disabilities – half of them women. This corresponds to 10% of the national female population. It is a very significant n

Diana Miranda
Oct 19, 20253 min read


Murad
What Makes Murad’s Retinol Different Retinol’s benefits to skin are almost infinite. That’s why we asked Doctor Murad for a quick Q&A to learn a bit more about this incredible ingredient. What exactly is retinol, and what is it used for? Retinol is a pure form of vitamin A. Your skin uses vitamin A naturally in its regeneration and repair cycle. It is most commonly used in skincare for two things: reducing the appearance of wrinkles and fighting blemishes. Retinol is a potent

Diana Miranda
Oct 13, 20252 min read


The Ritual of Sakura
The Ritual of Sakura draws inspiration from the ancient Japanese tradition of Hanami, inviting you to celebrate each day as a new...

Diana Miranda
Oct 5, 20251 min read


AURA By Helena Coelho
REVEAL YOUR AURA "Being involved in the development of the new Aura Eau de Parfum was much more than just signing a bottle. I chose every...

Diana Miranda
Oct 4, 20251 min read


Nativa Spa Merlot Grape
New Nativa Spa Merlot Grape The Nativa SPA Merlot Grape line is an invitation to pause and take care of yourself. Developed with neuroscience, the fragrance combines the juiciness of grapes, orange blossom, and the depth of sandalwood for a complete sensory experience. Thanks to the powerful combination of grape seed oil and quinoa oil, your skin becomes more beautiful, hydrated, and firm from the first use, with a visible improvement in firmness and elasticity after 30 days

Diana Miranda
Oct 4, 20251 min read


About Boticário Group
We are Grupo Boticário and our purpose is to create opportunities for beauty to transform people's lives and thus transform the world...

Diana Miranda
Sep 18, 20251 min read
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