Beauty of Joseon
- Diana Miranda
- Nov 23
- 2 min read
Welcome to Beauty of Joseon. Here, we believe skincare is more than just a routine—it’s a ritual rooted in history, care, and connection. Inspired by the wisdom of traditional Korean medicine, our mission is to bring timeless Hanbang ingredients into your daily life.
Whether you’re just beginning your journey with us or have been part of our global community for a while, we’re so glad you’re here. Our community is at the heart of everything we do, so today we’re giving you a peek into our past and a closer look at what makes our skincare so special.
Why the Joseon Dynasty?
Behind Our Heritage
Our brand philosophy is rooted in the time-honored wisdom of Korean history. We draw inspiration from centuries-old teachings recorded in the Gyuhap Chongseo, a Joseon Dynasty-era encyclopedia written by female scholar, Yi Bingheogak.On the surface, the Gyuhap Chongseo was a book filled with beauty and lifestyle knowledge. But during the Joseon Dynasty, women had limited access to resources tailored to their needs, and this book closed that gap. More than a simple book, it was a remarkable work by a woman who wanted to improve the lives of other women 200 years ago, and that desire still resonates with us today.In building Beauty of Joseon, we want to continue that spirit of self-care and empowerment—not only for the women of today, but also for our entire community.
What were the beauty traditions of the Joseon Dynasty?
Gentle. Effective. Natural.
During the Joseon era, natural skincare was the standard. Gentle, plant-derived ingredients were key to clear, radiant skin. These rituals were key to minimizing stress on the skin through the use of gentle, effective ingredients. While we carry this philosophy with us, we also reinterpret these traditions through the lens of modern skincare science to create powerful, nature-infused products. By combining Joseon-era beauty traditions with the modern innovations that drive K-beauty, we ensure that our formulations can effectively support the overall health of all skin types, including sensitive skin.
What is Hanbang?
Your Healthiest Skin Starts With Hanbang
Hanbang is traditional Korean medicine based on the therapeutic properties of natural ingredients. Rather than solely treating symptoms, it focuses on the wellbeing of the whole body. Hanbang isn’t just historical knowledge; it’s living wisdom passed down through generations. Herbal remedies dating back to the Joseon Dynasty are still commonly prescribed in Korea today. We see Hanbang as a starting point for our products, combining time-honored herbs with lab-backed, clinically effective ingredients. Our eight key ingredients all come directly from the Gyuhap Chongseo: rice, ginseng, red bean, mugwort, green plum, honey (and honey-derived propolis), green tea, and Centella asiatica.We’ve carefully balanced them with modern skincare science to treat a variety of skin concerns gently and effectively, the BOJ way.
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